Resume

Contact

LinkedIn
joel@joelhill.co
720-251-5010

Professional Summary

Results-driven, senior creative marketing leader bringing data-inspired, customer-centric thinking to organizations and teams to help them achieve their maximum potential.

Education

BFA, Photography/Design,
Brigham Young University

Skills

  • Creative Team Leadership

  • Creative Operations

  • Budget Management

  • Go-to-Market Strategy

  • Customer Audit & Research

  • Competitive Analysis

  • Customer Journey Mapping

  • Hubspot Marketing Automation

  • Brand Audit & Positioning

  • Brand Story

  • Brand Architecture Strategy

  • Brand Guidelines

  • Naming & Renaming

  • Content Strategy

  • Social Content Strategy

  • Visual Identity

  • Google Analytics

  • Websites & Product Pages

  • High-converting Landing Pages

  • Content Creation

  • Photography Production

  • Video Production

  • Motion Graphics Production

  • Email Marketing

  • Promotions

  • Field Marketing

  • Direct Mail

  • Paid Digital Ad Content & Campaign Execution

  • Paid Social Ad Content & Campaign Execution

 

experience

NETGAIN
VP Marketing
2019 - 2023

Netgain is a B2B SaaS company on a mission to automate accounting. As the head of marketing, I was responsible for Brand Marketing, Demand Generation, Product Marketing, Partnership/Channel Marketing, Field Marketing and Customer Marketing.

  • Developed Netgain’s long-term and short-term strategic marketing plan. Managed the execution of the marketing plan resulting in on target revenue in 2021 and 2022 with 48% of closed won deals attributed to marketing, and a 12x increase in logos.

  • Managed day-to-day operations of in-house marketing team, creative agencies and freelance partners to make sure projects were completed on-time and on-budget.

  • Led marketing automation initiative starting the marketing team and outbound sales efforts on HubSpot, then upgraded to an enterprise-level account as we brought the sales and customer success teams into HubSpot.

  • Built a well-designed, high-performing WordPress site with retooled product marketing content. Optimized the website month over month to improve conversion and user experience, resulting in 12x increase in traffic.

  • Developed multiple campaigns to generate and capture demand through PPC, paid social and Google Ads increasing marketing sourced pipeline.

  • Developed inbound content strategy including blog posts, free tools and lead magnets driving thousands of top of funnel downloads with a 23% lead to opp rate. Increased search volume by 16x over 18 months and set to continue growing at a rapid rate.

  • Oversaw all field marketing including two annual partner conferences where several hundred prospective customers engaged with our team and saw live demos resulting in positive ROI and increased brand awareness.

  • Launched four new products, increasing interest and attendance with each product launch by more than 100%.

REED HILL
Director of Brand & Creative Strategy
2010 - Present

Reed Hill is a branding and marketing agency focused on creating fun and meaningful ideas that impact the bottom line. I serve as strategic brand and creative lead developing and executing plans to help clients usher prospects and customers from awareness to purchase to advocacy, optimizing for return on investment. Our work builds awareness and generates demand resulting in revenue to ensure growth. 

  • Collaborate with clients to develop strategic direction for brand.

  • Work with the team to establish the visual creative direction and manage the execution of the brand identity and marketing initiatives across all channels, media and audiences.

  • Contribute to ideation, develop creative assets, establish design systems and direct production. 

  • Manage the team by fostering a collaborative environment so the best ideas come forward.

  • Responsible for reporting on metrics to inspire additional campaigns and growth experiments. 

Select clients include: Trimble, Gates, Juvo, Comcast, EFW, Well States Healthcare, HealthOne Rose Medical Center, Colorado Department of Physical Health and Environment, Denver Metro Chamber, The Skin Company

BARNHART
Senior Art Director
2006 - 2010

Developed brands and created campaigns to drive demand for a strong roster of clients. Pitched the Rocky Mountain West's best brands (winning at a pretty good rate) with some of Denver's most talented creative people.

Select clients include: Wyoming Office of Tourism, Jeppesen, Denver Public Library, Downtown Denver Partnership, Steamboat, Breckenridge, History Colorado, Wyoming Department of Health

BEELINE GROUP
Designer
1999 - 2006

Worked my way from studio production to team leader while working on some of the most envied brands in the world with a team of brilliant strategists, writers, producers, builders and pitch teams.

Clients include: Adobe, HP, The Home Depot, Nike, Sony Playstation