Colorado Department of Public Health and Environment wants Coloradans to understand the dangers of tobacco. These conceptual visuals were featured in posters, digital ads, social media content and billboards

Everyone understands irrational fear. I concepted, directed and produced these short videos for use all over the web to help smokers understand what should really scare them. 

Trimble Autonomy provides the corrections to help farmers create those perfect lines of crops you see across the mid-west. This video calls out Trimble’s unique differentiator: their tech can work on any brand of tractor.

Farmers downloaded our content 698 times during the three month campaign at a CPL of $18.43. Calls to action included an eBook, Free Trial and the FastApp, an app that helps farmers pick the right solution for them based on a simple Q&A.

People like to look at faces but in the course of the campaign, farmers voted with their downloads and we learned that they like to see tractors in their ads. We applied this learning to the next campaign.

Farmers love their machines and Trimble’s technology is a big part of what makes modern farming so efficient. We produced, directed and edited this video, shot on the ground during the harvest in Herndon, KY. This video has been used in various demand generation efforts and has been viewed 23K times with a completion rate of 62%.

Fred Hofmann is a big fan of Trimble’s precision agriculture technology. We produced, directed and edited this sincere testimonial video and used it in various forms to great effect in paid demand generation efforts. This video has had 21K views with a 78% completion rate. Not bad for a 3 minute video.

Trimble Autonomy provides the corrections to help farmers create those perfect lines of crops you see across the mid-west. This video calls out Trimble’s unique differentiator: their tech can work on any brand of tractor.

The Leadership Foundation was ready for an updated identity. More than just an update, the brief suggested the new logo should be bold, energetic, vibrant, transformational, and more visually connected with the Denver Metro Chamber’s current identity.

After designing brand brochures, an annual report and all the sales enablement tools, we collected the ways the design system works best into a brand guidelines booklet covering correct and incorrect logo usage, color palette, typography, photography, and showed some examples of “in-brand” designs.

Two years after the initial design system rollout, we created an annual report that pushed the boundaries of the brand by adding hand-drawn elements, icons, numbers and text. This printed gate-fold annual report simplified what had been done as a 12-24 page booklet in years past. Graphics were then used in social media posts, presentation slides and more.

During the dark times of the pandemic, we created a web-based annual report with a series of semi-custom illustrations. Using the WordPress Elementor builder, we were able to efficiently communicate the good Leadership Foundation members were able to accomplish even while social distancing. See the full site here: https://denverleadership.org/2020annualreport/

Rose Medical Center is with their patients from birth and for life. These conceptual visuals were used to make print and digital advertising, as well as social media content.

These conceptual images were used in print and digital ads, posters, billboards and more.

Working with a great team, we crossed the globe to showcase how Gates makes the world move. I concepted, directed and produced this video for an international brand launch of this 100 year old industrial giant. 

This series of ad concepts illustrate the power of Gates products by using simple examples.

We A/B tested whether headlines in the image area of the ad unit would outperform the image only creative.

Content marketing video encouraging smokers that if they feel conflicted about tobacco, they are not alone. Help is available through the QuitLine.

Research showed our target audience wanted to see people who looked like their self. Mothers who have quit and lapsed back into smoking are the target for this video made into a :30 and a :15.

When you question whether smoking is really part of your identity, there is a strong possibility you could be ready to try to quit.

Netgain was in dire need of a website that quickly communicated why accountants would want their solutions. We designed and developed a fresh, modern site built on Wordpress. We retooled all product messaging and built pages for new products as they launched every quarter.

The purpose of this video is to highlight each of Netgain’s built for NetSuite accounting products, and to show that Netgain makes NetSuite even better. The video was used in a trade show booth, an after-hours trade show brand event and was cut up for social media ads and posts.

Netgain‘s clean aesthetic and Smart Accountants Automate message are known in the NetSuite ecosystem. We mirrored the look and feel of the website home page to simplify the connection between field marketing and website.

Accountants use NetSuite so they can automate workflows and processes, increasing efficiency and productivity. This message was designed to help accountants feel smart for making the effort to improve a process.

NetLease Go was developed to offer a simple, lower-cost lease accounting solution for NetSuite users. We created an animated explainer video different than most because unlike our competition, we actually showed our product so accountants could easily see why they want this software.

We built a social media program to promote client quotes pulled from G2, product launch events, weekly blog posts featuring original content to show thought leadership among accountants and partner reps. We worked hard to establish strong social proof by asking every client to review NetLease on G2, making it the most reviewed and highest-rated lease accounting software on the platform.

We created a suite of sales enablement tools like this one-pager for NetLease to answer the critical questions accountants might have about the product.

We invited the entire SuiteWorld conference to ride the High Roller Observatory Wheel with us for FREE. Promoted heavily on social media, with our partner network, and through word of mouth, we attracted 20% of overall show attendance to our post-conference hours activity. Every High Roller car included a friendly Netgain employee to take pictures of attendees and talk products or accounting.

We designed and developed a beautiful WordPress website for the Trimble field services group for a product called Pulse. This 36-page site (not including the blog) was the catalyst to build up the Pulse brand and consider all target audiences.

While we built the website, we were also working on a brand book that was about design but mostly messaging. We wrote dozens of headlines for each target audience in each industry so the in-house marketing team and partners would have a variety of starting points when copywriting.

We created a campaign to drive demand to a small group of the Pulse team’s target audience. We generated 431 qualified leads over 4 months exceeding the goal of 100 leads per month at a $133 CPL.

A corporate mandate wrapped this website into the central Trimble site, so it is no longer live but great design and strong copywriting deserve to live on.

Purveyors and installers of the perfect shading systems available approach life with a sense of humor and confidence that is fun to write. These conceptual visuals are used in print and digital advertising, on their website and in social media.

As a bonus for this campaign, we created a simple stop motion video to be used in social media and on break room monitors.